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Certified Digital Marketing Specialist - Social Media Marketing

Social media has grown to become one of the primary communication channels online and is now an integral component of a successful digital marketing strategy. However, it is a broad discipline and encapsulates a number of different specialisms that should be considered.

This program explores them and equips you with the essential skills required to create and implement social strategies as part of a wider general digital marketing strategy.

Whom is this certification for?

  • Social media specialists
  • Executives
  • Anyone responsible for the planning, execution and management of social media campaigns

Benefits for the professional

  • Learn how to reach and build relationships with the ideal target audience on the most powerful social media platforms.
  • Apply the tactics needed to create, run and measure a customer-centric social media strategy.


  1. Introduction to Social Media Marketing
  2. Content Creation
  3. Content Outreach
  4. Facebook
  5. Twitter
  6. LinkedIn
  7. Social Apps 
  8. Social Video
  9. Marketing Automation 
  10. Strategy & Planning

Need more information? Send an email to