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Certified Digital Marketing Specialist - Social Media Marketing

This social media marketing certification program is focused on the essential skills required to create and implement social strategies as part of a wider general digital marketing strategy.

The impact of social media is undeniable. Νearly one-third of the world’s population – 2.34 billion people – accesses social media networks on a regular basis. Social media marketing has grown to become an integral component of a successful digital marketing strategy.

Knowing how to use social media channels to distribute content, engage with customers and drive traffic is crucial to business success and will set you up for a rewarding career.

With the Certified Digital Marketing Specialist - Social Media Marketing program, developed by the Digital Marketing Institute, you will learn how to reach and build relationships with your ideal target audience on the most powerful social media platforms. In addition, you will understand and be able to apply the tactics needed to create, run and measure a customer-centric social media strategy.

Whom is this social media marketing certification for?

  • Social media specialists
  • Executives
  • Anyone responsible for the planning, execution and management of social media campaigns

The program is suitable for participants with any level of skill or experience and will prepare you to engage specifically with social media marketing within the overall digital marketing domain.

What will you learn?

The Digital Marketing Institute’s panel of Subject Matter Experts has specifically structured the learning content to focus on current trends and best practices in social media marketing. As well as producing innovative and creative social media strategies, you will also learn how to leverage them to gain a competitive advantage for both your business and your career.

How do you earn your certification?

Our global network of approved partners offers this professional certification and will help you become trained and certified. After completing your training and upon successful completion of a 3-hour computer-based examination, you will be awarded a globally recognised professional social media marketing certification.

Certified Digital Marketing Specialist - Social Media Marketing: Programme Modules

  1. Social Research
  2. Content Creation
  3. Content Outreach
  4. Facebook
  5. Twitter
  6. LinkedIn
  7. Social Apps 
  8. Social Video
  9. Marketing Automation 
  10. Strategy & Planning

Module Descriptions

Social Research

The Social Research module will introduce you to the key social media concepts and equip you with the tools and techniques required to discover everything about your audience, competitors, cultural and industry trends. You will understand the principles of social media marketing, distinguish between traditional and social media marketing, understand the dimensions of audience research to define the needs, wants and goals of your audience and analyse data and extract actionable insights.

Content Creation

This module will introduce the concept of engaging with and acquiring customers using the creation and sharing of content. It will equip you with the knowledge and skills to resource a content management function, target your audience, select your platform and make use of social listening and competitor analysis.

Content Outreach

You will be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. The Content Outreach module will help you acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.


The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion. This module guides you through the various aspects of Facebook for Business such as Facebook Ads. You will also be adept in planning and delivering a Facebook Advertising strategy, including KPI monitoring and ongoing measurement.


This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform. You will be guided through each step of using Twitter for Business; from customising your account to building a profile for your business’ Twitter page. The Twitter module will also teach you how to target specific demographics when building your following.


The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing. You will learn LinkedIn-specific features which will help you facilitate campaign objectives and recognise the importance of having a unified brand presence across company and personal accounts, use features and tools to set campaign objectives and increase ROI along with running ad campaigns that reach, nurture and convert customers.

Social Apps

This module will give you core insights into the leading app-based platforms; Instagram and Snapchat. Going beyond basic features and vanity metrics, you will learn how to navigate each platform and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.

Social Video

The Social Video module will introduce you to the concept of social video marketing and its growing importance for today’s online consumers. Focusing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.

Marketing Automation

This module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.

Strategy & Planning

The Strategy & Planning module will teach you how to devise an all-encompassing social media strategy using the PROPEL strategy model. You will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social strategy and ROI.

Need more information on how to become a certified social media marketing specialist?

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