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Certified Digital Marketing Specialist - Strategy & Planning

Strategy and planning is an essential aspect to digital marketing. The right strategy and planning can dramatically reduce spend and increase return on investment from digital marketing activities.

This industry aligned certification programme will help students learn how to develop a digital marketing strategy that will withstand the scrutiny of board-level decision making and deliver tangible benefits to the organisation.

Who is this certification for?

  • Professionals responsible for the planning, implementation and measurement of digital marketing campaigns
  • Anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy

Certification Assessment

The assessment is based on a formal 3-hour computer-based examination that will measure an individual’s knowledge and digital marketing proficiency following the completion of the programme.

Certified Digital Marketing Specialist - Strategy & Planning: Programme Modules

  1. Introduction to Strategy & Planning
  2. Traditional Communications
  3. Digital Communications
  4. Digital Channels
  5. Social Customer Service
  6. Budget & Resourcing
  7. Big Data & Analytics
  8. Digital Leadership 
  9. Strategy Formulation and Plan

Are you a training organisation interested in offering the Certified Digital Marketing Specialist - Strategy & Planning programme to your clients?

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