Home Breadcrumb Separator Image Test Takers Breadcrumb Separator Image Digital Marketing Institute Certifications Breadcrumb Separator Image Certified Digital Marketing Specialist - Strategy & Planning

Certified Digital Marketing Specialist - Strategy & Planning

Strategy and planning is an essential aspect to digital marketing. A scoped, measured and achievable digital strategy along with a coherent plan for your organisation can significantly reduce spend and increase return from your marketing efforts.

This industry aligned certification will boost your credibility and help you stand out from the crowd as you become a specialist. This certification has been designed by experts, to create experts.

Whom is this certification for?

  • Professionals responsible for the planning, implementation and measurement of digital marketing campaigns.
  • Anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy.

Benefits for the professional

  • Become an effective specialist in strategy and planning.
  • Gain the skills and knowledge needed to make calculated decisions, budget effectively and thrive in the digital economy of today.
  • Learn best practices relating to budgeting, personnel selection, analytics, reputation management and social customer service amongst many more.
  • Improve your focus on the planning, implementation and measurement of your digital marketing efforts.


  1. Introduction to Strategy & Planning
  2. Traditional Communication
  3. Digital Communication
  4. Digital Channels
  5. Social Customer Service
  6. Budget & Resourcing
  7. Big Data & Analytics
  8. Digital Leadership 
  9. Strategy formulation and Plan

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