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Certified Digital Marketing Specialist - Strategy & Planning

Strategy and planning is an essential aspect to digital marketing. A scoped, measured and achievable digital marketing strategy along with a coherent plan for your organisation can significantly reduce spend and increase return from your marketing efforts.

This industry aligned certification will boost your credibility and help you stand out from the crowd as you become a specialist. This certification has been designed by experts, to create experts.

Whom is this certification for?

  • Professionals responsible for the planning, implementation and measurement of digital marketing campaigns.
  • Anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy.

What will you learn?

You will gain a comprehensive understanding of all aspects of digital strategy and planning including budgeting, personnel selection, analytics, reputation management and social customer service.

How do you earn your certification?

Our global network of approved partners offers this professional certification and will help you become trained and certified. After completing the course and upon successful completion of a 3-hour computer-based examination, you will be awarded a globally recognised professional digital strategy and planning certification.

Benefits for the professional

  • Become an effective specialist in strategy and planning.
  • Gain the skills and knowledge needed to make calculated decisions, budget effectively and thrive in the digital economy of today.
  • Learn best practices relating to budgeting, personnel selection, analytics, reputation management and social customer service amongst many more.
  • Improve your focus on the planning, implementation and measurement of your digital marketing efforts.

Certified Digital Marketing Specialist - Strategy & Planning: Programme Modules

  1. Introduction to Strategy & Planning
  2. Traditional Communications
  3. Digital Communications
  4. Digital Channels
  5. Social Customer Service
  6. Budget & Resourcing
  7. Big Data & Analytics
  8. Digital Leadership 
  9. Strategy Formulation and Plan

Module Descriptions

Introduction to Strategy & Planning

You will learn how to address the complexities of planning and become familiar with the concept of strategic management and reporting.

Traditional Communications

The Traditional Communications module looks at communications before digital marketing became widespread and how it has evolved over the years. You will explore the strengths of traditional communication methods, as well as realizing its limitations. It will help you understand how to respond to a range of different situations and how digital communications can be integrated with traditional approaches.

Digital Communications

This module will introduce you to the concept of digital communications and how to use them to engage with an audience. You will also become familiar with the tools and timelines associated with a digital campaign and PR activities.

Digital Channels

The Digital Channels module will introduce you to the value, characteristics and suitability of social media platforms and contextualise the digital landscape, including Search Marketing (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing.

Social Customer Service

This module looks at using social media as a customer service channel, peer-to-peer community conduit and how what is happening online is critically important to businesses. You will learn how to identify challenges and tactical approaches required for social crisis management, develop social networks and understand how to sustain customer engagement, strategize, build, measure and scale an enterprise-level social customer service operation.

Budget & Resourcing

The Budget & Resourcing module looks at the crucial aspects of planning and maintaining a budget in your digital marketing strategy. On completion of this module, you will be familiar with the key areas to consider when creating a budget for digital activities and understand the range of documentation required.

Big Data & Analytics

This module will provide you with a broad understanding of Big Data, Advanced Analytics and AI. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed. You will learn the elements and practices that make up an efficient analytical approach and the main considerations when constructing a formal analytics program for your business.

Digital Leadership

The Digital Leadership module will guide you in your transition from a traditional to a digital strategy and empower you to mentor, coach and lead your team in their digital marketing activities. You will learn how to bridge the gap between marketing and sales, act as a social leader, build and maintain awareness of your digital strategy and implement effective communication strategies.

Strategy Formulation & Plan

The Strategy Formulation and Plan module will provide a structured conclusion to bring together all the strands of the Digital Strategy and Planning Program. It introduces you to methodologies for utilizing a SWOT Analysis to develop SMART objectives and create a coherent strategic plan for your organization.

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