Certified Digital Marketing Specialist - Search 

This industry aligned certification will equip professionals with the skills and knowledge needed to become a search marketing specialist.

Students will learn how the core search elements, including search engine optimisation (SEO), pay per click advertising, and analytics, work together to drive targeted, high converting traffic to an organization’s website.

Who is this search engine marketing certification programme for?

  • Search engine marketing specialists
  • Search advertising and search engine optimisation (SEO) professionals
  • Professionals responsible for the planning, implementation and measurement of search engine marketing campaigns
  • Anyone looking to pursue a career or enhance their knowledge in the search engine marketing discipline

Certified Digital Marketing Specialist - Search Key Learning Outcomes

  1. Introduction to Search Marketing
  2. SEO - Setup
  3. SEO - Content
  4. SEO - Workshop
  5. Paid Search
  6. Display Advertising
  7. Video Advertising
  8. Analytics - Setup
  9. Applied Analytics
  10. Strategy & Planning

CUSTOMER REVIEWS

KEY BENEFITS

  • 1

    Increased salary potential

    Candidates can develop a more specialized career path and get higher salary (e.g. become an SEO Expert or PPC Manager)

  • 2

    Enhances employability

    You become an in-demand professional as search marketing is crucial to any business operating in the modern marketplace

  • 3

    Transform your career

    Validates professionals to take on a more specialized role or move to a more senior role

WHERE TO TRAIN

Exam INFO

TAKE THE EXAM

  • AT YOUR LOCAL TRAINING CENTRE

    You may sit your exam at your local Training Centre which may offer better pricing options than direct bookings via PeopleCert.