Certified Digital Marketing Specialist - Strategy and Planning

Professionals can become an effective specialist in strategy and planning to gain the skills and knowledge needed to make calculated decisions, budget effectively and thrive in the digital economy of today.

This program can help candidates gain a comprehensive understanding of all aspects of digital strategy and planning including budgeting, personnel selection, analytics, reputation management and social customer service.

Who is this certification for?

  • Professionals responsible for the planning, implementation and measurement of digital marketing campaigns
  • Anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy

Certified Digital Marketing Specialist – Strategy & Planning Key Learning Outcomes

  1. Introduction to Strategy & Planning
  2. Traditional Communications
  3. Digital Communications
  4. Digital Channels
  5. Social Customer Service
  6. Budget & Resourcing
  7. Big Data & Analytics
  8. Digital Leadership 
  9. Strategy Formulation & Plan

KEY BENEFITS

  • 1

    Increased salary potential

    Develop a more focused career path towards management roles and get higher salaries associated with this level of role

  • 2

    Take on a more senior role

    The advanced digital strategy knowledge and practical skills validates you to manage a large marketing budget or build a digital team

  • 3

    Fast track your career

    Learning can help professionals secure a senior digital marketing position in the future or flourish in one they currently occupy

WHERE TO TRAIN

Exam INFO

TAKE THE EXAM

  • AT YOUR LOCAL TRAINING CENTRE

    You may sit your exam at your local Training Centre which may offer better pricing options than direct bookings via PeopleCert.