This industry aligned certification will equip professionals with the skills and knowledge needed to become a search marketing specialist.
Students will learn how the core search elements, including search engine optimisation (SEO), pay per click advertising, and analytics, work together to drive targeted, high converting traffic to an organization’s website.
Who is this search engine marketing certification programme for?
- Search engine marketing specialists
- Search advertising and search engine optimisation (SEO) professionals
- Professionals responsible for the planning, implementation and measurement of search engine marketing campaigns
- Anyone looking to pursue a career or enhance their knowledge in the search engine marketing discipline
Certified Digital Marketing Specialist - Search Key Learning Outcomes
- Introduction to Search Marketing
- SEO - Setup
- SEO - Content
- SEO - Workshop
- Paid Search
- Display Advertising
- Video Advertising
- Analytics - Setup
- Applied Analytics
- Strategy & Planning