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Certified Digital Marketing Professional

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Industry Advisory Council, the Digital Marketing Institute’s learning content is informed and designed by experts, and offers learners the opportunity to gain a globally recognised professional certification. Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media, PPC, email marketing, analytics and much more. 

Whom is this certification for?

  • Marketing Executives
  • Managers
  • IT Managers
  • Senior Management
  • Small business owners
  • Anyone involved in the planning, implementation or measurement of digital strategies
  • Anyone keen to pursue a career in digital marketing

Benefits for the professional

  • Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in todays ever-evolving digital economy.
  • Be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online strategy.
  • Gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size.


  1. Introduction to Digital Marketing
  2. Search Marketing (SEO)
  3. Search Marketing (PPC)
  4. Digital Display Advertising
  5. Email Marketing
  6. Social Media Marketing (Part 1)
  7. Social Media Marketing (Part 2)
  8. Mobile Marketing
  9. Analytics
  10. Strategy & Planning

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