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Certified Digital Marketing Professional

This digital marketing certification program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Industry Advisory Council, the Digital Marketing Institute’s learning content is informed and designed by experts, and offers learners the opportunity to gain a globally recognised professional certification.

By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online strategy for companies of any size.

Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media, PPC, email marketing, analytics and much more. 

This Industry-aligned certification, can help you stand out from the crowd, highlight your capabilities, and build a rewarding career for yourself.

Whom is this digital marketing certification for?

  • Marketing Executives
  • Managers
  • IT Managers
  • Senior Management
  • Small business owners
  • Anyone involved in the planning, implementation or measurement of digital strategies
  • Anyone keen to pursue a career in digital marketing

This digital marketing certification program benefits various levels of skill and experience, and will empower you to maximise the impact of your marketing through powerful digital tools.

What will you learn?

By earning this certification, you will be able to:

  • Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
  • Execute digital display campaigns
  • Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
  • Use suitable social media channels for different business goals and objectives
  • Measure and optimise your social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyse and optimise your overall digital marketing activity
  • Create a formal digital marketing plan for your business

How do you earn your certification?

Our global network of approved partners offers this professional certification and will help you become trained and certified. After completing the course and upon successful completion of a 3-hour computer-based examination, you will be awarded a globally recognised professional digital marketing certification.

Certified Digital Marketing Professional: Programme Modules

  1. Introduction to Digital Marketing
  2. Search Marketing (SEO)
  3. Search Marketing (PPC)
  4. Digital Display Advertising
  5. Email Marketing
  6. Social Media Marketing (Part 1)
  7. Social Media Marketing (Part 2)
  8. Mobile Marketing
  9. Analytics
  10. Strategy & Planning

Module Descriptions

Introduction to Digital Marketing

The Introduction to Digital Marketing module explores how to harness the power of digital within the context of your organisation’s marketing strategy. You will gain an understanding of the core principles of digital marketing through a foundational introduction to each, be able to distinguish between traditional and digital techniques, whilst also gaining insight into creating, implementing and measuring effective digital marketing campaigns.

Search Marketing: SEO

This explores the concept of search engine optimisation and how you can use key techniques and tools to enhance your website’s organic ranking on search result pages. Key terminology and technical insights are explored as you learn how to cultivate an SEO strategy.

Search Marketing: PPC

This Search Marketing module demonstrates the importance of Pay-Per-Click advertising in driving quality traffic to a website. You will learn the terminology and technical skills needed to setup a Google AdWords account, conduct keyword research, and run an effective PPC campaign.

Digital Display Advertising

This module dissects how to create and implement effective digital display advertising campaigns. It covers the core concepts, terminology and campaign aspects that should be considered whilst establishing, maintaining and optimizing digital display advertising.

Email Marketing

The Email Marketing module discusses how to construct and deliver an effective email marketing campaign. You will learn how to write engaging email content, split test email design templates and test varying campaign to achieve optimal open and click through rates.

Social Media Marketing (Part 1)

The first Social Media Marketing module covers the key concepts and terminology used in social media marketing and its primary platforms including Facebook, Instagram, Twitter and LinkedIn. You will learn how to define goals, set KPIs for your social media campaigns, engage with customers effectively and ensure you understand the suitability of different social media platforms for your objectives.

Social Media Marketing (Part 2)

The second Social Media Marketing module expands upon the topics and platforms introduced in the first. You will understand the challenges involved in implementing an effective social media strategy for your business and explore advanced platforms, such as Facebook Insights and Twitter Analytics which possess scheduling, managing, and reporting features.

Mobile Marketing

This module will enable you to create and deliver effective mobile marketing campaigns. Explored within this module are the key concepts that underpin mobile marketing, the value of immediacy, mobility, personalization, and mobile optimisation.

Analytics

The Analytics module will help you develop the knowledge and skillset required to measure, monitor and optimise digital marketing activity. You will gain a technical understanding and insight required to build an online reporting function for your business.

Strategy and Planning

You will understand how to adopt a structured approach to creating a formal digital marketing plan for your organisation or business through this module. It encompasses budgeting, resource allocation and channel selection.

If you need more information on how to earn this digital marketing certification and gain the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy, please send us an email to communication@peoplecert.org