Home Breadcrumb Separator Image Test Takers Breadcrumb Separator Image Digital Marketing Institute Certifications Breadcrumb Separator Image Certified Digital Marketing Specialist - Search Marketing

Certified Digital Marketing Specialist - Search Marketing

Search marketing is one of the most important digital disciplines as over 90% of web users rely on search engines to find what they are looking for. As such, knowledge of how to increase visibility of a brand and convert relevant traffic from within search engines is crucial to nearly every business operating in the modern marketplace.

This industry aligned certification will equip professionals with the skills and knowledge needed to become a search marketing specialist. Learn how to plan, execute and measure an effective search marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects.

Whom is this certification for?

  • Search marketing specialists
  • Search advertising and optimisation professionals
  • Professionals responsible for the planning, implementation and measurement of search marketing campaigns
  • Anyone looking to pursue a career or enhance their knowledge in the search marketing discipline

Benefits for the professional

  • Master paid search and learn how to create and optimise ads using Google AdWords and Googles Display Network.
  • Learn how to implement technical SEO tactics to boost search rankings and get to grips with the most effective inbound marketing tactics available.
  • Learn the latest methods, techniques and tools for improving an organisation's search marketing and brand building efforts.
  • Learn how to produce innovative and creative search strategies, and to leverage these strategies to gain competitive advantage for both your business and career.


  1. Introduction to Search Marketing
  2. SEO - Setup
  3. SEO - Content
  4. SEO - Workshop
  5. Paid Search
  6. Display Advertising
  7. Video Advertising
  8. Analytics - Setup
  9. Applied Analytics
  10. Strategy & Planning

Need more information? Send an email to