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Certified Digital Marketing Specialist - Search

Search Engine Marketing (SEM) or search marketing is one of the most important digital disciplines as over 90% of web users rely on search engines to find what they are looking for. Therefore, it is crucial to nearly every business operating in the modern marketplace to increase visibility of their brand and convert relevant traffic from within search engines.

This Certified Digital Marketing Specialist - Search programme, developed by the Digital Marketing Institute, teaches students how to create, execute and measure an effective search engine marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects.

Students will learn how the core search elements, including Search Engine Optimisation (SEO), pay per click advertising and analytics, work together to drive targeted, high converting traffic to an organisation’s website.

Who is this search engine marketing certification programme for?

  • Search engine marketing specialists
  • Search advertising and search engine optimisation (SEO) professionals
  • Professionals responsible for the planning, implementation and measurement of search engine marketing campaigns
  • Anyone looking to pursue a career or enhance their knowledge in the search engine marketing discipline

Certification Assessment

The assessment is based on a formal 3-hour computer-based examination that will measure an individual’s knowledge and digital marketing proficiency following the completion of the programme.

Certified Digital Marketing Specialist - Search: Programme modules

  1. Introduction to Search Marketing
  2. SEO - Setup
  3. SEO - Content
  4. SEO - Workshop
  5. Paid Search
  6. Display Advertising
  7. Video Advertising
  8. Analytics - Setup
  9. Applied Analytics
  10. Strategy & Planning

Are you a training organisation interested in offering the Certified Digital Marketing Specialist – Search programme to your clients?

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