Successful candidates demonstrate their knowledge and comprehension of adapting agile thinking and values into service management, the Agile Manifesto’s core values and principles, Agile concepts and practices including DevOps, ITIL, SRE, Lean and Scrum, along with agile process improvement and engineering.

ITIL® 4 Managing Professional demonstrates the individual has the practical and technical knowledge on how to work within and how to run successful IT and digitally-enabled services, teams and workflows. They have the deeper knowledge and skills for addressing evolving organisational challenges and maximising the opportunities of digital transformation initiatives, the modern service economy and VUCA environments.

ITIL 4® Leader Digital and IT Strategy demonstrates the individual has the practical understanding and application of crafting a digital vision and strategy, shaping and integrating IT and business strategies aligned with the wider organisational goals to enable success of the business. They develop cross-functional digital strategy, elevate discussions to strategic levels, drive operational excellence, analyse and respond effectively to VUCA factors.

ITIL® Strategic Leader designation demonstrates that the individual has a clear understanding of how IT influences and directs business strategy. They recognise and apply the value of ITIL, not just for IT operations, but for the management of all IT and digitally-enabled services to co-create value and drive organisational success in the digital era. They can navigate the complexities of the digital era, plan and implement digital transformation initiatives successfully.

The ITIL Specialist: Collaborate, Assure and Improve certification demonstrates that the individual understands and can apply the key concepts, principles, value and challenges of ITIL 4’s five management practices, namely, ITIL 4 Relationship Management Practice, ITIL 4 Supplier Management Practice, ITIL 4 Service Level Management Practice, ITIL 4 Continual Improvement Practice, and ITIL 4 Information Security Management Practice.

ITIL® 4 Practice Manager demonstrates the individual has the practical and technical knowledge on how to work within, operate and implement successful IT and digital-enabled services, teams and workflows. They are experts in their specific practice areas and also skilled in establishing good cross-practice collaboration and effective service value streams. They have the deeper knowledge and skills for addressing evolving organizational challenges and maximizing the opportunities.

By combining achievement of the ITIL Practice Manager, ITIL Managing Professional, and ITIL Strategic Leader designations, the ITIL® 4 Master demonstrates the individual’s ability to apply the principles, concepts, methods, and techniques from ITIL in the workplace at both the strategic, tactical and operational levels. They can demonstrate their understanding of the business requirements, how to plan and navigate the journey to success, and the practical methods and tools to achieve that.

The ‘AI Unlocked” digital badge validates a professional’s understanding of AI fundamentals, technologies, and their practical applications across industries. The learning course covers essential concepts such as Machine Learning, Natural Language Processing, and Generative AI, complemented by hands-on projects in text and image generation. Learners will also gain insights into AI project management, integration strategies, data privacy, and ethical considerations. By completing the course, participants will be equipped to apply AI solutions in real-world scenarios, boost productivity, and lead AI initiatives responsibly.

The ‘AI in ITSM’ digital badge confirms that the holder understands emerging trends in AI development and its application in service management. It includes the technical, ethical, legal, and operational aspects of AI adoption across various industries and roles, as implemented by managed service providers, enterprises, governments, academia, and other types of organizations. The knowledge and skills are based on insights from internationally recognized experts and ITIL architects.

The Managing Value Streams & Customer Experiences digital badge confirms that the holder has developed a strong understanding of how to define, map, and manage value streams to improve business outcomes and customer experiences. It covers the principles of value stream management (VSM), including value stream mapping, flow optimization, and value realization, as well as how to integrate these practices across IT service management (ITSM), Agile, DevOps, and PRINCE2 environments. The knowledge and skills are based on insights from internationally recognized experts and leading practitioners.

The ITIL How to Implement Masterclass digital badge confirms that the holder understands how to translate ITIL best-practice guidance into practical, real-world transformation outcomes. It validates knowledge of applying the ITIL Transformation Model, adapting governance patterns, and using proven implementation approaches to plan, execute, and sustain organizational change. The skills reflected in this badge are based on the ITIL How to Implement Official Book and demonstrate the ability to enable effective, responsible transformation in complex and evolving environments.

The ITIL AI Governance Unlocked digital badge confirms that the holder has developed a strong understanding of how to design, assess, and apply effective governance practices for AI-enabled systems. It covers the core principles of AI governance, including risk management, ethical safeguards, data governance, transparency, and regulatory alignment, as well as how to integrate AI oversight within existing IT service management (ITSM) structures. The knowledge and skills are based on insights from ITIL guidance, AI governance frameworks, and leading industry practitioners.