ITIL® 4 Foundation demonstrates this individual understands the key concepts of IT and digital service delivery including the key concepts, guiding principles and practices of ITIL® 4 for service management. They have a fundamental understanding of the modern organisation’s end-to-end operating model for the creation, delivery and continual improvement of technology-enabled products and services. They have an awareness of how cultural or behavioural principles benefits the wider organisation.

The ITIL® Product (Version 5) digital badge confirms that the holder understands how product teams co-create, operate and evolve digital products using the ITIL Product and Service Lifecycle. It demonstrates knowledge of the structures, activities and practices needed to coordinate work from discover through to support, integrating product thinking with service management, ensuring that products deliver meaningful value. The skills reflected in this badge demonstrate an ability to apply ITIL guidance to maintain product integrity, enable flow and support outcomes.

The ITIL® Service (Version 5) digital badge confirms that the holder can achieve excellence in digital service management, orchestrating people, processes, and technology to ensure resilient, responsive, and customer‑centered services. It validates the ability to apply the eight lifecycle activities - discover, design, acquire, build, transition, operate, deliver, support – to coordinate and sustain effective service delivery. The skills reflected in this badge demonstrate effective service operations, aligned service delivery, and continual improvement.

The ITIL® Experience (Version 5) digital badge confirms that the holder can create products and services that feel as good as they function, integrating human responses - feelings, thoughts, bodily states - into digital management. It validates knowledge of human centric design and customer, user and employee experiences across the customer journey to create value for all stakeholders. The skills reflected in this badge demonstrate an ability to align operational processes with emotional, cognitive and social experiences and to embed user-centric thinking across initiatives.

The ITIL® Strategy (Version 5) digital badge confirms that the holder can develop, implement, and adjust strategy in volatile, uncertain, complex and ambiguous (VUCA) environments. It validates application of the ITIL Strategy Management Model across the strategy development (observe, orient, decide, plan) and implementation (plan, execute, synthesize, reflect) cycles to support alignment between business intent, digital products and services, governance and operating models. It demonstrates the skills to make balanced, sustainable, and responsible strategic decisions.