The ITIL® Product (Version 5) digital badge confirms that the holder understands how product teams co-create, operate and evolve digital products using the ITIL Product and Service Lifecycle. It demonstrates knowledge of the structures, activities and practices needed to coordinate work from discover through to support, integrating product thinking with service management, ensuring that products deliver meaningful value. The skills reflected in this badge demonstrate an ability to apply ITIL guidance to maintain product integrity, enable flow and support outcomes.

The ITIL® Experience (Version 5) digital badge confirms that the holder can create products and services that feel as good as they function, integrating human responses - feelings, thoughts, bodily states - into digital management. It validates knowledge of human centric design and customer, user and employee experiences across the customer journey to create value for all stakeholders. The skills reflected in this badge demonstrate an ability to align operational processes with emotional, cognitive and social experiences and to embed user-centric thinking across initiatives.