ITIL® 4 Foundation demonstrates this individual understands the key concepts of IT and digital service delivery including the key concepts, guiding principles and practices of ITIL® 4 for service management. They have a fundamental understanding of the modern organisation’s end-to-end operating model for the creation, delivery and continual improvement of technology-enabled products and services. They have an awareness of how cultural or behavioural principles benefits the wider organisation.

The ITIL® Product (Version 5) digital badge confirms that the holder understands how product teams co-create, operate and evolve digital products using the ITIL Product and Service Lifecycle. It demonstrates knowledge of the structures, activities and practices needed to coordinate work from discover through to support, integrating product thinking with service management, ensuring that products deliver meaningful value. The skills reflected in this badge demonstrate an ability to apply ITIL guidance to maintain product integrity, enable flow and support outcomes.

The ITIL® Service (Version 5) digital badge confirms that the holder can achieve excellence in digital service management, orchestrating people, processes, and technology to ensure resilient, responsive, and customer‑centered services. It validates the ability to apply the eight lifecycle activities - discover, design, acquire, build, transition, operate, deliver, support – to coordinate and sustain effective service delivery. The skills reflected in this badge demonstrate effective service operations, aligned service delivery, and continual improvement.

The ITIL® Experience (Version 5) digital badge confirms that the holder can create products and services that feel as good as they function, integrating human responses - feelings, thoughts, bodily states - into digital management. It validates knowledge of human centric design and customer, user and employee experiences across the customer journey to create value for all stakeholders. The skills reflected in this badge demonstrate an ability to align operational processes with emotional, cognitive and social experiences and to embed user-centric thinking across initiatives.

The Managing Value Streams & Customer Experiences digital badge confirms that the holder has developed a strong understanding of how to define, map, and manage value streams to improve business outcomes and customer experiences. It covers the principles of value stream management (VSM), including value stream mapping, flow optimization, and value realization, as well as how to integrate these practices across IT service management (ITSM), Agile, DevOps, and PRINCE2 environments. The knowledge and skills are based on insights from internationally recognized experts and leading practitioners.

The ‘AI in ITSM’ digital badge confirms that the holder understands emerging trends in AI development and its application in service management. It includes the technical, ethical, legal, and operational aspects of AI adoption across various industries and roles, as implemented by managed service providers, enterprises, governments, academia, and other types of organizations. The knowledge and skills are based on insights from internationally recognized experts and ITIL architects.

The ITIL® Strategy (Version 5) digital badge confirms that the holder can develop, implement, and adjust strategy in volatile, uncertain, complex and ambiguous (VUCA) environments. It validates application of the ITIL Strategy Management Model across the strategy development (observe, orient, decide, plan) and implementation (plan, execute, synthesize, reflect) cycles to support alignment between business intent, digital products and services, governance and operating models. It demonstrates the skills to make balanced, sustainable, and responsible strategic decisions.

The Agile Unlocked in the AI Era digital badge proves that the holder understands Agile as a mindset and modern way of working. It validates the ability to apply core frameworks like Scrum and Kanban, navigate hybrid and scaled models through PRINCE2 Agile, and understand the integration of Agile, DevOps, and ITIL 4. The badge also demonstrates skill in translating Agile principles into real-world value, using metrics effectively, and fostering high-performing teams — especially in AI-driven, fast-evolving environments.

The ‘Ensuring Practices Success’ digital badge confirms that the holder understands how to effectively use the ITIL 4 Practice Guides, supported by the updated Reader’s Manual. It demonstrates the badge holder’s ability to self-assess service management capabilities, apply the ITIL competency model to assign roles, and evaluate the effectiveness of ITIL management practices. The knowledge is based on guidance from the official ITIL Practice Guides and expert insights from ITIL authors and contributors.