ITIL® 4 Practice Manager demonstrates the individual has the practical and technical knowledge on how to work within, operate and implement successful IT and digital-enabled services, teams and workflows. They are experts in their specific practice areas and also skilled in establishing good cross-practice collaboration and effective service value streams. They have the deeper knowledge and skills for addressing evolving organizational challenges and maximizing the opportunities.

ITIL® Strategic Leader designation demonstrates that the individual has a clear understanding of how IT influences and directs business strategy. They recognise and apply the value of ITIL, not just for IT operations, but for the management of all IT and digitally-enabled services to co-create value and drive organisational success in the digital era. They can navigate the complexities of the digital era, plan and implement digital transformation initiatives successfully.

By combining achievement of the ITIL Practice Manager, ITIL Managing Professional, and ITIL Strategic Leader designations, the ITIL® 4 Master demonstrates the individual’s ability to apply the principles, concepts, methods, and techniques from ITIL in the workplace at both the strategic, tactical and operational levels. They can demonstrate their understanding of the business requirements, how to plan and navigate the journey to success, and the practical methods and tools to achieve that.

ITIL® 4 Managing Professional demonstrates the individual has the practical and technical knowledge on how to work within and how to run successful IT and digitally-enabled services, teams and workflows. They have the deeper knowledge and skills for addressing evolving organisational challenges and maximising the opportunities of digital transformation initiatives, the modern service economy and VUCA environments.

The ITIL Foundation (Version 5) digital badge confirms that the holder understands the key concepts and structures of digital product and service management, including the ITIL Value System, ITIL Guiding Principles, and ITIL Product and Service Lifecycle. It validates knowledge of how value is co-created through effective product and service management and how the ITIL Four Dimensions work holistically. Learners demonstrate the ability to apply ITIL guidance to identify value streams, use continual improvement, and support effective management of products and services.

The ITIL® Product (Version 5) digital badge confirms that the holder understands how product teams co-create, operate and evolve digital products using the ITIL Product and Service Lifecycle. It demonstrates knowledge of the structures, activities and practices needed to coordinate work from discover through to support, integrating product thinking with service management, ensuring that products deliver meaningful value. The skills reflected in this badge demonstrate an ability to apply ITIL guidance to maintain product integrity, enable flow and support outcomes.

The ITIL® Service (Version 5) digital badge confirms that the holder can achieve excellence in digital service management, orchestrating people, processes, and technology to ensure resilient, responsive, and customer‑centered services. It validates the ability to apply the eight lifecycle activities - discover, design, acquire, build, transition, operate, deliver, support – to coordinate and sustain effective service delivery. The skills reflected in this badge demonstrate effective service operations, aligned service delivery, and continual improvement.

The ITIL® Experience (Version 5) digital badge confirms that the holder can create products and services that feel as good as they function, integrating human responses - feelings, thoughts, bodily states - into digital management. It validates knowledge of human centric design and customer, user and employee experiences across the customer journey to create value for all stakeholders. The skills reflected in this badge demonstrate an ability to align operational processes with emotional, cognitive and social experiences and to embed user-centric thinking across initiatives.

The ITIL® Strategy (Version 5) digital badge confirms that the holder can develop, implement, and adjust strategy in volatile, uncertain, complex and ambiguous (VUCA) environments. It validates application of the ITIL Strategy Management Model across the strategy development (observe, orient, decide, plan) and implementation (plan, execute, synthesize, reflect) cycles to support alignment between business intent, digital products and services, governance and operating models. It demonstrates the skills to make balanced, sustainable, and responsible strategic decisions.

The ITIL® Transformation (Version 5) digital badge confirms that the holder can provide practical, scalable guidance for embedding, sustaining and optimizing change across products and services. It validates understanding of transformation complexity and organizational context, application of the ITIL Transformation Model and use of patterns, tools and governance to enable sustainable change. The skills reflected demonstrate the ability to align people, processes, and technology, ensuring transformations deliver measurable value and build enterprise resilience.