By combining achievement of the ITIL Practice Manager, ITIL Managing Professional, and ITIL Strategic Leader designations, the ITIL® 4 Master demonstrates the individual’s ability to apply the principles, concepts, methods, and techniques from ITIL in the workplace at both the strategic, tactical and operational levels. They can demonstrate their understanding of the business requirements, how to plan and navigate the journey to success, and the practical methods and tools to achieve that.

The ITIL® Product (Version 5) digital badge confirms that the holder understands how product teams co-create, operate and evolve digital products using the ITIL Product and Service Lifecycle. It demonstrates knowledge of the structures, activities and practices needed to coordinate work from discover through to support, integrating product thinking with service management, ensuring that products deliver meaningful value. The skills reflected in this badge demonstrate an ability to apply ITIL guidance to maintain product integrity, enable flow and support outcomes.

The ITIL® Service (Version 5) digital badge confirms that the holder can achieve excellence in digital service management, orchestrating people, processes, and technology to ensure resilient, responsive, and customer‑centered services. It validates the ability to apply the eight lifecycle activities - discover, design, acquire, build, transition, operate, deliver, support – to coordinate and sustain effective service delivery. The skills reflected in this badge demonstrate effective service operations, aligned service delivery, and continual improvement.

The ITIL® Experience (Version 5) digital badge confirms that the holder can create products and services that feel as good as they function, integrating human responses - feelings, thoughts, bodily states - into digital management. It validates knowledge of human centric design and customer, user and employee experiences across the customer journey to create value for all stakeholders. The skills reflected in this badge demonstrate an ability to align operational processes with emotional, cognitive and social experiences and to embed user-centric thinking across initiatives.

The ITIL AI Governance (Version 5) digital badge validates practical skills in applying ITIL guidance to responsible AI governance at scale. Holders of the badge can assess AI use cases, profile AI capabilities, opportunities and risks, determine governance requirements, design proportionate controls, define oversight and escalation, address shadow AI and third-party risks, monitor governance effectiveness, and continually improve AI governance as technology, regulation, suppliers, and stakeholder expectations evolve.