ITIL How to Implement Masterclass Series Offer

What's on the agenda?

Introducing 'ITIL How to Implement' The ITIL Transformation Model Transformation Governance Meet the Experts Behind the Book

Introducing 'ITIL How to Implement'

Gain insight into how to leverage this powerful resource to deliver real results.

In this first session, experts Roman and Kaimar will share key insights from the “ITIL How to Implement” Official Book and showcase how this practical resource can guide you through every step of your service management journey.

Join this webinar to explore how to use this key asset to improve your service value system, achieve strategic objectives, and drive transformational change.

When: 7 November 2025 at 3pm UK time
Speakers: Roman Zhuravlev, Kaimar Karu

Free for all!

The ITIL Transformation Model

Enjoy a deep dive into the model and explore actionable strategies for implementing change

Join us for an exciting webinar on the ITIL transformation model, a practical model for planning, running, and evaluating organizational change. Discover how the model’s four layers (Governance, Positioning, Execution, Learning) can help your organization adapt to today’s volatile and complex business environment. Deepen your understanding of practical patterns for initiating and executing change through real-world examples.

When: 20 November 2025 at 3pm UK time
Speakers: Stuart Rance, Adam Griffith

Plus members only

Transformation Governance

Explore governance patterns and find out how AI is reshaping the field

In this future-focused session, Karimar and Dmitry will go over the core governance patterns, explain why they are critical to organizational transformation and how they can be adapted to deliver successful outcomes. Join us to learn more about this fascinating topic and watch our unique segment on AI Governance to discover how traditional governance models must evolve to address the risks, opportunities, and ethical considerations of AI.

When: 9 December 2025 at 3pm UK time
Speakers: Kaimar Karu, Dmitry Isaychenko

Plus members only

Meet the Experts Behind the Book

The final webinar of the series will be a special “Meet the Author” session where you will get to know the team behind the “ITIL How to Implement” Official Book.

Hosted by Roman Zhuravlev and Adam Griffith, with guest authors Kaimar Karu, Mark Smalley, and Stuart Rance, this interactive webinar will explore the inspiration, challenges, and key contributions that helped bring this practical guidance to life.

TJoin us for a chance to engage directly with the authors, ask questions about the book, organizational transformation and the future of service management during a live Q&A, and find out what’s coming up next for ITIL.

When: 18 December 2025 at 3pm UK time
Speakers: Kaimar Karu, Stuart Rance, Mark Smalley
Moderators: Roman Zhuravlev, Adam Griffith

Plus members only

Meet our speakers

Roman Zhuravlev

Roman is a Senior ITIL architect at PeopleCert. He has been working in IT service management since 2002 as an ITIL 4 architect, practitioner, consultant, trainer, and author. He has been involved in the continual development of ITIL since joining AXELOS/PeopleCert in 2016.

Kaimar Karu

Kaimar bridges ITSM, DevOps, and Agile with over 20 years of international experience, from hands-on IT operations and coding at startups to leading Estonia's digital transformation. At AXELOS/PeopleCert, he led the initiative to reshape ITIL, helping it embrace DevOps principles. Kaimar has co-authored key ITIL publications, including ITIL Practitioner and Sustainability in Digital and IT, and contributed to several others. His pragmatic, forward-thinking advice helps organizations embrace agility while navigating complexity. A frequent keynote speaker on service and product management, digital transformation, enabling governance, Cynefin, and AI ethics, Kaimar advocates that frameworks are useful scaffolding - never the goal itself.

Adam Griffith

Adam is an IT best practice consultant and member of the ITIL portfolio development team at PeopleCert. Before 2021, he worked as a technical instructor for a global training organization, specializing in the ITIL framework and helping professionals embrace best practices. He used the practical experience he acquired in his previous role as a CIO to emphasize the importance of good service management and was the top technical trainer in the US for all the six years that he worked there. Adam is a Master trainer for ITIL 4, a keen proponent of the ITIL guiding principles in all aspects of life, and a frequent contributor to digital publications on the PeopleCert website.

Stuart Rance

Stuart is a consultant, trainer, and author. He is an expert in IT service management and information security management, and has worked with clients in many countries, helping them create value for themselves and their customers. He is a regular speaker at itSMF and other events, a senior ITIL examiner, and a Chartered Fellow of BCS (FBCS CITP). He has been an author for ITIL 4 and ITIL Version 3, as well as for Resilia, and has written numerous whitepapers and blog articles.

Dmitry Isaychenko

Dmitry is an IT consultant, solution architect, ITIL 4 co-author and trainer with over 25 years of experience in the IT industry. He currently holds the position of Partner Programmes Portfolio Director at PeopleCert and has co-authored the book “Metrics-based Service Management”.

Mark Smalley

Mark is a writer, coach, and bridge-builder at Smalley.IT, helping IT professionals understand service with a keen focus on progressive management of IT systems and services. He has contributed to many industry bodies of knowledge, served as lead editor for ITIL 4 High-velocity IT, and delivered presentations at hundreds of events across more than thirty countries.